Search Engine Optimisation
Search Engine Optimisation is the process by which a website is given the best possible chance of being found in natural search engine results. It is a massive subject and an entire industry in itself.
However, there are some basic things you can easily set up yourself that are vital for any website. This page contains screen-cast tutorials walking you through how to complete these tasks.
Tracking your visitors
The first and most important SEO task is to set up some kind of visitor tracking. Unless you can measure the number of visitors coming to your website it will be impossible to judge how effective your website is.
The easiest (and totally free) option is to use Google Analytics. This is straightforward to install on your website and will provide you with a wealth of information on visitor numbers and what pages they have been viewing.
At a more advanced level it is possible to track specific actions such as clicks on PDF downloads, which might not be aparent from the standard stats. If you are likely to want this level of info we can thoroughly recommend Google Tag Manager which makes it easy to add numerous advanced third party tracking packages.
Adding google analytics to your website
It is really easy to add Google Analytics tracking to your Sketchanet website and this short video walks you through how to do it.